Welcome to the art of selling! ‘Selling’ has been the subject of thousands of books and there have been many course written to try and teach salespeople the techniques of persuasion. In most cases, the authors give the impression that selling is a difficult process with many techniques to be mastered before you will succeed. Don’t believe them! Selling is a simple, straightforward process that many salespeople make unnecessarily complicated. Selling something to a customer should be as natural as having a conversation with a good friend. It is simply a process of communication -communication in your own style, so that you maintain your credibility.
You don’t want to sound like a copy of someone else, because your customers will know that you sound false. You will however need to develop new habits so that you can ensure that your communication style follows a certain process that will maintain your individuality and lead you towards sales success.
This blog is designed to guide you through the process of selling, by learning the theory and expressing it in your own style. The selling process you will learn has been designed from your customer’s point of view. It is based on research in the UK where hundreds of customers were followed up within a week of being seen by a representative.
The customers were asked if they had changed their buying habits as a result of seeing a salesperson. Those that had were asked why. What had the salesperson done to persuade the customer?
